To analyze a cultural artifact (song, TV show, etc) through the lens of a rhetorical methodology.
Your process to capture sources and citations will be very individual, but be consistent and choose a tool to help organize your research. Some suggested tools:
PowerNotes is a research manager that works on anything you can open in your browser.
Save and organize quotes as you research so you've got an outline ready to go. The built-in citation tool can export a bibliography.