To analyze a cultural artifact (song, TV show, etc) through the lens of a rhetorical methodology.
Your process to capture sources and citations will be very individual, but be consistent and choose a tool to help organize your research. Some suggested tools:
PowerNotes is a research manager that works on anything you can open in your browser. Set up your free account and install the PowerNotes extension.
Save and organize quotes as you research so you've got an outline ready to go. The built-in citation tool can export a bibliography.